What is a Carbon Reseller?
In simple terms, this is when an organisation sells carbon offsets to their customers directly.
For example, a hotel booking site offers guests the opportunity to pay for the carbon that is emitted from staying at the hotel with the cost of the booking, paid all at the same time.
As a business you can offer the carbon offset within the price of your product or as a separate price at the point of sale. This will provide you with an additional revenue stream whilst at the same time working within your carbon management plan.
Why would our organisation become a reseller?
- Customers are paying directly for environmentally friendly product or service.
- It can help build a better relationship with your customer through the carbon project stories that you support.
- Creates positive image of your brand and company ethos.
- The cost of the carbon offsetting is passed onto the consumer.
This process may one day become compulsory, that all products or services have to have the cost of the carbon built into their offering, but organisations that take this approach now will become market leaders for calculating their carbon emissions for their products or services.
This model can be used for any organisations e.g.
Travel
companies adding the carbon offset price in the distance travelled by their customer e.g. airline customers positively offsetting the carbon "content" of their flight.
Deliveries
companies can offer their customers the opportunity to offset the carbon emissions from the delivery of the customer’s goods.
Hotels
hotels can offer their guests an opportunity to offset their carbon from the stay at the hotel and possibly their travel to and from the hotel.
Carbon Offset offering on your website
We can provide a carbon calculator tailored for your own website for your customers to offset their carbon. The benefit for this is to create a strong relationship with your customers to show your commitment to climate change and the environment and create a rôle of leadership.
Example: The Red Lion Hotel, Henley-on-Thames
On their booking engine on their website guests can offset their carbon at the point of sale or opt out.
Pure Carbon Zero helped them by looking at the amount of carbon used within the room and taking into account the carbon emitted within the public areas such the bar, restaurant, reception.
The Red Lion Hotel has achieved net carbon zero through offsetting their complete carbon footprint.
Our team can tailor the reseller package according to your organisation; please contact us to start your carbon reseller process.
